I’m MK—a marketing designer and illustrator.

I like to say I’m good at bad ideas. Working through the messy, weird, or “wrong” ones usually sparks the right solution (and honestly, that’s half the fun).

I work with clients from corporate tech to small businesses to turn strategy into design that people actually feel. My style is collaborative, playful, and professional.

Want to explore ideas together? Let’s hop on a call—or even better, grab a coffee.

Contact

The name’s Mary-Kathryn Kotocavage, but please feel free to call me MK.

I'm a Delaware-based strategic and data-driven designer with a love of hand-drawn illustration, intuitive user-experiences, and thoughtful, human-centered marketing campaigns.

You can find me geeking out over finding the “right” typeface, supporting small local businesses, playing Dungeons and Dragons, or having a dirty chai when I'm feeling dangerous. 

Creative Approach

  • A stylized blue flower symbol with a central oval and radiating elongated shapes, on a rounded square blue background.

    Growth

    I embrace change, seek feedback, and believe thoughtful design is a catalyst for business growth (design is the first thing an audience sees!)

  • Orange app icon with a stylized eye symbol in the center.

    Vision

    My work is guided by a clear understanding of your mission, audience, and what matters most to your brand.

  • A social media app icon with a purple background and a pink sparkling star in the center.

    Magic

    There’s always room for whimsy. I infuse every project with a playful edge—because design should delight as much as it informs.

  • A stylized purple mug with a latte or cappuccino, featuring a foam design on top, set against a rounded pink square.

    Collaboration

    Some of the best work comes from teaming up with marketers, developers, and SMEs. Bold design is built through conversation and cross-functional trust.

Bring your hobbies to work. Sweat the technique. Get your hands dirty. Make friends.

The Process is the Inspiration, House Industries