With a tight deadline of about 2 months to design in its entirety, I was the solo designer assigned to develop the UX/UI of The Institute’s Enterprise site. The goal was to develop a website that highlights all of The Institutes’ sub-brands in a bold, playful, inclusive way, all while making the information easy to navigate and understand.
See the finished product here! https://www.tiknowledgegroup.org/
This project was imperative to the student user experience. The old Progress Tracker was not intuitive and designed in a complex, dated style. After the launch of the new Progress Tracker, there was a 20% decrease in customer service calls, 6% increase in web sales, and a dramatic increase in add-to-cart dollars.
Original student progress tracker experience (above).
Collaborated with creative director of Sentient Marking to create a logo and package design for Balmere— products developed by an oncologist to treat skin conditions exacerbated by cancer and autoimmune conditions. Designs and logo were designed with Balmere's mission in mind, keeping the aesthetic clean, simple, and effective (just like their ingredients). Designs applied to three products: sunscreen, face cleanser, and soothing balm. Website: balmere.com | Photography from balmere.com
The January Discount campaign (2022) was designed to provide new and current students a 25% discount on select The Institutes courses using a bright and celebratory tone.
[PROJECT COMING SOON!]
3x3" stickers created for woman-owned small business, Joyful Roots Co.
Stickers are offered at her local events (grab one if you're ever around Wilmington, DE)! Owner and professional garden consultant, Kara, was looking for a colorful illustration with hand-lettered type that encourages people to see the benefits and beauty of native plants.
Billboards created for Horizon Services in Fall of 2015.
Location of billboards (in order):
• Rt. 476 Philly
• I-95 Wilmington
• Rt. 322 Philly
• Bensalem, PA
• I-95 Allegheny Avenue
Tucked away on Baltimore Avenue in Rehoboth, DE sits “Somewhere,” a whimsical and delicious brunch spot with colorful plates and cocktails. This mural design was a collaborative effort with Aileen Hearn (owner of Somewhere), to illustrate a magical pop of typography that customers can take photos with or tag on Instagram. June 2021 | somewhereatthebeach.com
