ParentLocal App: Social Media Content Design

ParentLocal is an app designed for parents of kids 0-10 to easily find places recommended by other parents based on a city or zip code they submit. This could include anything from doctors to activities to playgrounds. Think Yelp, but specifically for parents!

With the app fully accessible in August 2025, it still needed a social media presence. In collaboration with founder, Ginny Latham, we developed a punchy but minimal Instagram template and Facebook banner, created in Canva so copy + images can be edited as needed.

Required posts:

  • Light + dark versions to visually curate the IG grid

  • Introductions to the app (The What, Why, and How)

  • Bulleted list

  • Featured locations and recommended experiences

  • Generic photo frame (with text)

  • Generic photo frame (no text)

  • Fact + icon combo

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